C O N T E N T S Foreword xi Tony Bingham Preface xv Introduction 1 Chad Udell and Gary Woodill PART 1 UNDERSTANDING MOBILE LEARNING 5 1 Enterprise Mobile Learning: A Primer 7 Gary Woodill and Chad Udell 2 The Seven Shifts in Enterprise Learning 15 Gary Woodill 3 The Disruptive Nature of Mobile Learning 21 John Feser 4 Why Executives Should Care About Mobile Learning 31 John Feser 5 mLearning Is Not e-Learning on a Mobile Device 35 John Feser v.
F O R E W O R D Tony Bingham If you’ve ever used your smart phone or mobile device to look something up, you’ve experienced mobile learning. Mobile devices are the consummate “just in time” learning tool, and they are remaking the learning profession.
P R E F A C E This book is a true collaborative effort on the part of many peo- ple at Float Mobile Learning. It is based on almost five years of blog posts, whitepapers, presentations, webinars, and newsletters from several members of the Float team, all on the topic of mobile learning. This aggregation of blog posts and other materials has been curated, merged, edited, extended, and updated to pro- duce the chapters of this book. The book is for people wanting to learn more about the process of strategizing, designing, and implementing the emerging set of mobile learning technologies and the content and experiences that they make possible. The sequence of chapters in the book roughly follows a roadmap that we have developed for clients that outlines the entire process of implementing mobile learning, from initial stages of vision and planning, to choices about infrastructure, the design of content, and the management of the implementation of mobile learning systems.
I N T R O D U C T I O N Chad Udell and Gary Woodill The adoption of each new technology goes through a set of pre- dictable stages. At first, the technology is just an idea percolating in the imaginations of a few visionaries, who see the possibilities, but are not in a position to deliver the technology. Then, one or two inventive individuals or companies builds an initial piece of equipment that incorporates some of these ideas, but is usually a much cruder version of the technology that comes later. As time goes on, more and more people develop expertise in the new technology and start to expand on it and share it.
C H A P T E R 1 Enterprise Mobile Learning A Primer Gary Woodill and Chad Udell Although people have been learning while mobile for millennia, what we mean by “mobile learning” is the ability to move from place to place while using mobile devices to receive from and con- tribute to a variety of digital information sources. While a large variety of lightweight devices can be used in mobile learning, the important part of this definition is that the learner is mobile and not confined to a specific location.
8 MASTERING MOBILE LEARNING and the timing for learning. It empowers learning outside of fixed places specifically designed for learning, such as classrooms and labs, and makes information for learning available any time it is needed. Full-scale adoption of mobile learning will have a profound impact on the structure of enterprise learning and development departments in ways that we are just beginning to understand.
ENTERpRISE MOBILE LEARNING 9 most workers already carry a mobile device with them most of the time. While some companies want to issue standard, “company liable” smart phones or tablets to their employees, many organizations are taking advantage of the existing situation by using a “bring your own device” (BYOD) strategy.